With the advent of the Internet of Things era, the popularity of RFID is gradually increasing. According to the forecast in the "RFID Forecasts, Players and Opportunities 2019-2029" released by IDTechEx, UHF RFID tag sales will increase from 15 billion in 2019 to 41.2 billion in 2024. In the face of the trend, major companies have entered the market one after another, striving to seize the opportunity in the application of RFID, achieve overtaking in corners, and then achieve their own small goals.
Nike-applying RFID to anti-counterfeiting and anti-theft
In recent years, counterfeit and inferior goods have proliferated. In order to prevent its own products from being counterfeited and flooding the Internet, as well as malicious transfer and return of goods, Nike has introduced anti-theft buttons with RFID chips to strengthen supervision and achieve results (Shanghai Public Security Bureau cracked a huge amount of fake Shoe return case).
It is easy for a counterfeiter to imitate an anti-theft card that looks exactly the same, but if a tag with an RFID chip is embedded in the anti-theft card, it is not easy to fake it. It is useless to just imitate anti-theft cards that look the same on the outside, because the RFID inside can be anti-copy, anti-cloning, and anti-tampering, which is difficult for counterfeiters to imitate.
In fact, the sneaker market has been very chaotic, with a large number of fakes flooding it. Not only Nike fakes are flooding, but Yeezy series fakes are even crazy. Foreign media Highsnobiety once made a statistic: in X treasure, up to 6 pairs of every 7 pairs of Yeezy are fakes! How crazy is this! The key reason why counterfeiters are constantly changing and extinct is that genuine sneakers have not solved the problem from the root. Only by fundamentally preventing counterfeiters from counterfeiting can we protect consumer rights and the brand image of merchants.
JD.com-applying RFID to traceability
Jingdong Mall, a subsidiary of JD.com, is using RFID technology to collect vegetable growth process data and logistics process data, and then build a traceability center database. On the basis of the database, a complete traceability system with functions such as origin records, production process query, and logistics monitoring has been developed.
In order to solve the trust problem, JD.com uses RFID technology to ensure the high quality and safety transparency of the products. Let consumers eat at ease and use it at ease.
Adidas-applying RFID to user experience
As early as 2004, Adidas provided the consumer experience tool "Shoebar" with black technology in the Adidas brand center in Sanlitun. It is an interactive display table with two touch screens.
Consumers can place shoes on the desktop next to the touch screen. Through RFID radio frequency identification technology, the system can identify the product and display the 3D image of the product on the touch screen. (Do RFID anti-counterfeiting traceability, find the core and electricity intelligence connection) Consumers can zoom in on the shoe screen, watch from different angles, and even have a deep understanding of the technology applied in the shoes, so as to understand how the shoes will help them make the best sports performance .
Russia’s World Cup match ball TELSTAR18 has implanted and used an NFC smart chip for the first time. This is also the first Adidas football that can perfectly interact with users. As long as a mobile phone with NFC function is used close to the sensor area of the football chip for identification, this digital interaction can give users a different experience.
Decathlon-applying RFID to operation management
Decathlon has applied RFID tags in the field of operations and logistics, using tags for all of its products to manage inventory and ensure cargo safety.
Decathlon’s supplier network all uses RFID stickers and tags, which are sewn into clothes during the manufacturing process. And assign a separate electronic product code (EPC) number to each RFID item to match the unique product SKU. The resulting item-level tracking improves inventory management and ensures better availability of goods, while also reducing the occurrence of out-of-stocks and greatly improving operational efficiency.
Walmart-applying RFID to the supply chain
Wal-Mart has used RFID technology as early as 2005. As long as the product information of all stores operated by the Wal-Mart Group, logistics, distribution center truck and container information are data related to retail operations, Wal-Mart's supply chain system can achieve real-time monitor.
After adopting RFID technology, it took several hours to check the goods on the shelf, but now it can be completed in only 30 minutes. Wal-Mart's supply chain efficiency has been significantly improved. The system automatically generates electronic orders, and the inventory of goods is updated in real time, which saves warehouse space and improves Wal-Mart's capital flow rate. Not only that, RFID technology also effectively reduces the labor cost of supply chain management, making information flow, logistics, and capital flow more compact and effective, and increasing benefits.
Metro-applying RFID to the supply chain
Metro AG, also one of the world's top 500 companies, has also applied RFID technology in the supply chain. Facts have proved that many international retail giants have adopted advanced supply chain management systems based on RFID technology (to do RFID anti-counterfeiting and traceability, find the core and power intelligence) for them to create an unshakable competitive advantage in the retail field.
Metro CEO Muller said: "The daily work improvement results obtained after using the RFID supply chain solution can be described as immediate results. The goods delivery procedures in warehouses and stores have been greatly accelerated, and the time wasted in delivery in the past has been significantly reduced. RFID also helped us find The weak link in the processing of outgoing goods and the process of putting goods on the shelves in the warehouse have also been greatly improved. Generally speaking, the work efficiency of employees has improved, while the number of out of stock in the store has decreased."
Alibaba-applying RFID to new retail
Ma Yun once said at the Yunqi Conference that the core of new manufacturing is data, and the introduction of RFID technology is one of the key links.
On the basis of capacity sharing, Tao Factory uses RFID and other technologies to convert the production line into data networking, realizing data exchange from the sales end to the production end.
In July 2017, Ali's unmanned supermarket "Tao Coffee" made its debut in Hangzhou. Through the use of RFID, biometrics, image recognition and other technologies, Tao Coffee has realized intelligentization such as no cashier counter, cashless payment, and take away. Consumption scene.
Uniqlo-applying RFID to big data marketing
After introducing RFID electronic tags in global stores, Uniqlo can use RFID electronic tags to quickly identify clothing and read related data through radio signals, and easily understand product-related information, such as collecting transaction volume, model and color, and when consumers pick up the product. And put it back on the shelf, and when and where the product is sold, etc., to achieve a rapid response from the production end to the sales end.
RFID technology makes it a reality for the headquarters to monitor real-time data of stores around the world at any time. The design team can also develop products according to the latest consumer demand trends and in combination with current fashion trends. This will help the management to make marketing decisions based on big data analysis at any time and grasp the market in a timely and accurate manner.